The All New Fiat 500 Training Event
These were concept illustrations for the new series 4 Fiat 500 training event, the aim was to reconnect Fiat staff with the 500 range in a fun, playful and energising environment. It was a low tech solution bringing the outside in creating bright colourful spaces juxtaposed in clean white rooms. Using hand drawn lettering emphasised the individuality and customization possibilities of the new range. The graphic language is bold bright and uses complimentary colours to convey the energy and fun of the 500 brand.